Cookie Policy

JACOBS DOUWE EGBERTS B.V., its affiliates and its subsidiaries aim to make your online experience and interaction with us as informative, relevant and supportive as possible. One way of achieving this is to use cookies or similar technologies, which store information about your visit to our website on your device. We feel that it is very important that you know what cookies our website uses and for what purposes. This will help protect your privacy, while ensuring our website's user-friendliness as much as possible. Below you can read more about the cookies used by and via our website and the purposes for which they are used.

Policy changes

We may change this Cookie Policy from time to time. We therefore encourage you to refer to this policy on an ongoing basis. If you have any questions regarding this policy, please see our contact details below.

This Cookie Policy was most recently revised on 22-5-2018.

Cookies and similar technologies

On our website, we use cookies and similar technologies to provide you with the best possible service and optimize our online business. These technologies offer us the opportunity to store information, and access information stored, on your device (such as PC, tablet or smartphone).

A cookie can be useful since it allows us to recognize your device the next time you visit or navigate through our website. And, if you use an online “shopping basket”, cookies allow us to keep track of the products you added to your shopping cart.

Other technologies similar to cookies, such as JavaScript, pixels, local storage allow us to collect and store some "visitor information" from you, such as the name of the domain and host from which you access the Internet, the Internet Protocol (IP) address of the device you are using, the date and time you accessed this website, and the Internet address of the website from which you linked directly to this website. We use this information to measure the traffic on this website and to help us make it more useful.

We - and third parties - use cookies and similar technologies (hereinafter: “cookies”) on our website for the following purposes:

  • to enable the proper functioning of our website (strictly necessary and functional cookies);
  • to generate overall statistics and gain insight into the use of our website by the public in order to optimize our website and services (performance cookies);
  • to make the internet offer more interesting for you by displaying advertisements that fit your interests and to personalize the ads and content on our website and newsletters based on your interests and click and surf behavior (advertising cookies);
  • to offer you the possibility to share or like information on our webpages via the different social media channels and use your social media credentials to log in to our website (social media cookies).

Your choices

We use the strictly necessary and functional cookies when you explore our website. Only after you have given your consent, we will use cookies that are not required for providing the other functionalities of the website (i.e. the performance-, advertising- and social media cookies).

Strictly necessary and functional cookies

Some cookies ensure that certain functions and parts of the website function well and that your preferences remain known to us. For example, cookies can be used to remember your display preferences (e.g. language, font size), the contents of your shopping basket, to render fonts and make a responsive website perfectly fitted for your device, or to remember a search term or a chosen filter you used.

  • authentication of users for a secured login;
  • remembering products that you add to your shopping basket during online purchasing;
  • remembering information that you fill in on the various pages when paying or ordering so that you don't have to fill in all your details repeatedly;
  • passing on information from one page to the next, for instance if a long survey is being filled in or if you need to fill in a large number of details for an online order;
  • storing preferences such as language, location, the number of search results to be displayed etc.;
  • storing settings for optimal video display, such as buffer size and your screen's resolution details;
  • reading your browser settings so that we can display our website optimally on your screen;
  • locating misuse of our website and services, for example by recording several consecutive failed log-in attempts;
  • loading the website evenly so that it remains accessible;
  • offering the option of storing log-in details so that you don't have to enter them every time;
  • making it possible to place a reaction on our website.

Performance cookies

To generate overall statistics and gain insight into the use of our website by the public and in order to optimize our website and services we use several (third party) tools to improve our internet offer. For this purpose, we create (pseudonymized) user profiles on the basis of so-called usage data for market research and needs-based design of our online offer. If you do not agree with the creation of a pseudonymized user profile, you can object at any time. For this, please use the contact options specified under this policy or click on the several opt-out options as mentioned below.

What tools do we use? What do we use it for?
Google Analytics We use Google Analytics, a web analytics service provided by Google. Google Analytics uses "cookies" that allows us to analyze the use of our website and to compile reports on website activity and internet usage. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. You can prevent collection and storage of data by Google Analytics by installing the Browser Add-on Google offers here.
Webtrends Analytics The service Webtrends Analytics is a web analytics service provided by the company Webtrends. For analytic purposes, Webtrends Analytics uses cookies. The information generated by the cookie is transmitted to a Webtrends server in the USA and stored there. We will use this information to evaluate the use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. For more information, see the Webtrends privacy policy. Data collection and storage by Webtrends may be discontinued at any time via this opt-out link.
Usabilla To collect onsite feedback and run onsite survey's (campaigns) we use a service offered by Usabilla. During a campaign, Usabilla may store cookies on your device to ensure that the right users see the right campaign at the right time. When you provide us with your feedback or participate in a campaign, the following information may be collected and transferred to the servers of Usabilla: operating system, device type, browser type and version, viewport or screen size, browser language, page load time, URL, referrer-link, total time spent on the page or in a campaign, email address if provided, scores and responses you have provided in the feedback forms.
Hotjar Hotjar is a service that allows us to analyze your behavior when visiting our website (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and allows you to provide feedback to us on how you have experienced our website. Hotjar does this by combining both analysis tools and feedback tools. By using these tools, the functionality of our website can be improved, be made more user-friendly and more valuable and simpler to use. For these purposes, Hotjar uses cookies and other technologies to collect data regarding your behavior and device (in particular device's IP address (captured and stored only in pseudonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy. You can opt-out from collection and storage of this data at any time via this opt-out link.
Visual Web Optimizer For testing the effectiveness of different designs of our website, we use the service Visual Web Optimizer (VWO) which is offered by the USA based company Wingify. During tests, multiple versions of a same page or feature are built and presented to random groups of visitors to our website. The aim of the experiments is to determine which version performs best and roll it out to the entire website. For this purpose, VWO uses several cookies in order to make sure a visitor in a specific test group, gets offered the same page/feature. All information collected during such a test is stored in a pseudonymized user profile. For further details, please see VWO’s privacy policy. You can opt-out from VWO experiments via this opt-out link.
Bazaarvoice (Ratings & Reviews) Reviews and other data is being displayed on our website to inform you of the quality of our products according to previous buyers. As a buyer, you can submit reviews, and comment on or rate goods, products and services. For this purpose, we use the service Bazaarvoice(Ratings & Reviews). If you decide to submit a review form, you may enter certain information about yourself in order to give readers an idea of the reviewer profile (such as name, location, age, gender, using our product since, and your ‘favourite beverage’). The information you supplied will be used across the Bazaarvoice network. Therefore, please do not include any information you do not to share with the general public. For further details. please see the Bazaarvoice privacy policy. You can opt-out from data use by Bazaarvoice via this opt-out link.

Advertising cookies

Our aim is to provide visitors to our website with information that is as relevant as possible to them. We therefore endeavor to adapt our site as much as possible to every visitor. We do this not only through the content of our website, but also through the advertisements shown on the Internet and through the newsletters we send.

To make it possible for these adaptations to be carried out, we try to acquire a picture of your likely interests on the basis of our websites that you visit in order to develop a segmented profile. Based on these interests, we then adapt the content and the advertisements on our website for various groups of customers.

What tools do we use? What do we use it for?
etracker We use technology from etracker to collect and store data for marketing research and optimization purposes. User profiles can be created under a pseudonym from this data, for which cookies may be used. The data collected using etracker technologies will not be used to personally identify the visitor of this website and will not be merged with personal data of the bearer of the pseudonym without the separate consent of the person concerned. The collection and storage of data can be objected to at any time via this opt-out link.
BlueConic To analyze your click behavior when visiting our website and other channels, we use the technology Customer Data Platform (CDP) from the company BlueConic. For this purpose, BlueConic stores a first-party cookie, and when allowed by your browser also a third-party cookie, on your device - which contains a unique identifier. Based on the data which can be retrieved from these cookies, a visitor’s profile is built with the goal to personalize content on our website including advertisements, and emails we might send.
Within CDP we can decide to use external trackers which will allow us to track your activity outside our website, to see for example when a newsletter, e-mail, or web page has been viewed or whether a hyperlink has been clicked. These trackers might also be used in our social channels, like Facebook, Twitter etc. to be able to recognize the social origin of visitors to our website.

Google Advertisement Services On our website we use Google’s Advertisement Services DoubleClick (Floodlight), Google Analytics Audience and Google Dynamic Remarketing. These services help us measure and improve the effectiveness of our online advertising campaigns. For this purpose, Google uses cookies. These cookies enable Google to gain insight in the way you interact with the content on our website, and to show advertisements which might be relevant to you. For further details, please see the Google privacy policy and this page if you would like to opt-out from this type of advertisement.

Facebook Advertisement Services For the purpose of online advertising, we use the service Facebook Custom Audiences. When using Custom Audiences, a hash of some of your usage data may be submitted by us to Facebook in order to match it with Facebook’s user database. If you are a Facebook user, this service allows us to show you our advertisements within the Facebook platform. To measure the effect of these campaigns, a pixel is used on our website. For further details, please see the Facebook privacy policy. You can always opt-out from data use by Facebook via this opt-out link.

Bing Ads On our website we use Microsoft’s service Bing Ads. This service helps us measure and improve the success of our online advertising campaigns. For this purpose, Microsoft uses cookies. These cookies enable Microsoft to gain insight in the way you interact with the content on our website, followed by showing advertisements across the Internet which might be relevant to you. For further details, please see the Microsoft privacy policy and this page if you would like to opt-out from this type of advertising.

AppNexus The service AppNexus offers us the opportunity to measure your behavior on our website, subsequently followed with advertisements across the Internet based on this data. For these purposes, AppNexus uses cookies and similar technologies on our website. For further details, please see the AppNexus privacy policy. You can always opt-out from internet-based advertising via this opt-out link.


Social media cookies

We use plugins from various social networks on this website. These plugins give you the opportunity to “share” and “like” content on our website or make it possible to log in to your account by using your social media credentials. In detail, the plugins mentioned below can be used throughout our website.

What tools do we use? What do we use it for?
Facebook Social Plugins Plugins used include those of the Facebook social network. The Facebook plugins can be recognized by the Facebook logo or the so-called "Like-Button" on our website.
When you make use of the plugin, it establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site. If you click on the Facebook "Like-Button" while you are logged in to your Facebook account, you can link the contents of our pages to your Facebook profile. As a result, Facebook can assign the visit to our pages to your user account. We expressly point out that we, as the provider of this website, are not aware of the content of the transmitted data and its use by Facebook. Further information can be found in the Facebook privacy policy. If you do not wish Facebook to associate or associate your visit to our website with your Facebook user account, please log out of your Facebook user account.
Facebook Connect Our website supports the login service "Facebook Connect". The use of this feature is up to you. If you are registered on Facebook, you can use the Facebook Connect function on our website to log in to our website without having to register with us, and without having to enter the data required for registration on our website. In order to enable this function, your browser already retrieves corresponding scripts and buttons (buttons) on the first loading of our page from Facebook servers, via which the Facebook Connect function can be activated.
If you use the Facebook Connect feature on our website, Facebook will provide us with information about you. This provision of information is initiated by the fact that you are forwarded after pressing the Facebook Connect function on our page on www.facebook.com and asked there by Facebook for permission, to grant access to basic information (your name, your Profile photo, your gender, your network, your user ID, your friends list, your date of birth and other information you share with friends) and whether we can send you e-mails. If you give your permission, Facebook will provide us with this information. Then a data comparison takes place, whereby we will only store the data that we would normally collect when registering on our site for the purpose of providing our tele media service (name, first name, date of birth, country, place of residence, e-mail address). In addition, the Facebook-submitted Like status and the Facebook ID are saved. Further information can be found in the Facebook privacy policy.
Twitter In addition, we use the functions of Twitter. If you use Twitter and especially the function "Re-Tweet", Twitter links your Twitter account with the website you use. This will be announced to other users on Twitter, especially your followers. In this way, there is also a data transfer to Twitter.
Please be aware that we are not informed by Twitter about the content of the transmitted data or about further data usage. You can find more information in their privacy policy. You can change your privacy settings in your Twitter account.
Pinterest In some case we offer the services of Pinterest. The services can be recognized by the "Pin it!", "Pinterest" character or the graphic representation of the letter "P”. We would like to point out that we, as the provider of this website, are not aware of the content of the transmitted data and its use by Pinterest. You can find more information on data collection, evaluation and processing by Pinterest in their privacy policy. You can change the settings for storing your data, even without having an account with Pinterest, via this link.

Youtube (embedded content) On pages with embedded YouTube videos, or links thereto, several cookies may be placed by YouTube when visiting these pages. These cookies will be used to store your preferences such as preferred languages and help YouTube determine your bandwidth. Further information can be found in the Google privacy policy.


How to control your cookies

You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your device and you can set most browsers to prevent them from being used. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Contact and company details

Please send us your questions and comments about privacy to privacy@jdecoffee.com. Or contact us via our social media channels or the information below.

JACOBS DOUWE EGBERTS B.V.
Oosterdoksstraat 80, 1011 DK Amsterdam

Data Protection Officer:

First Privacy GmbH,
Konsul-Smidt-Str. 88,
28217 Bremen,
Germany

Commercial Register
Bremen
HRB 29225
HB

www.first-privacy.com
privacy@jdecoffee.com
office@first-privacy.com